Awesome video made by DIGITALKITCHEN! Made as a teaser for the new Real Life Series, The Hasselhoffs. ‘Is awesomeness genetic?’
March 8th, 2011
André Beato
I once searched hours and hours to get a hold of that one font I had in mind, so one could say I am fond of typography You got it? “fond” of “typography”! Yeah, I’ll be moving on now. André Beato is a Portuguese Illustrator, now working on London. His portfolio is filled with groovy, awesome typography and fun illustrations, It’s definitely worth a visit!
February 27th, 2011
Steven ‘Stoav’ De Loenen
Steven ‘Stoav‘ De Loenen is an all-round new media artist who has made some cool shit. With clients like 20th Century Fox, MTV Networks and Duval Guillaume, he owns an impressive portfolio. When I first visited his website, I initially thought it was a company, imagine my surprise when I learned he did this all by himself!
February 25th, 2011
The Whole Package
The past 2 weeks I’ve been participating in a workshop Packaging Design, working with students from 2 different college majors. The objective was pretty straight-foward: choose an interesting product and make a more attractive package design for it. After some brainstorming we decided to go for trappist beer. By combining the complex and rich taste of a trappist beer with food, our package gave an added value to the product.
We wanted to tease the consumer, we wanted to create a minimalistic, classy package that didn’t lose it’s original authenticity. We chose not to mention which beer was in the package and rather hide little clues within it. Every package has it’s color, these are all colors that are found on the label of the trappist beer. There’s a small curve at the bottom of the package that indicate the complexity of that beer.
What followed was an in-depth research about the rich tastes and history behind every beer. Who made it? How does it taste? That last question could not be answered by simple one word. Tasting a trappist beer is an experience, for example a Chimay starts out bitter and has a sweet after-taste. How could we give all that information while still keeping things clean?
February 19th, 2011
Subliminal Inspiration
What you see here is an experiment Derren Brown, a famous mentalist, did on 2 guys from a creative agency. He gave them a project to work on for a couple of hours, and then he tried to predict what their ideas would be. Obviously he can’t see in the future and you’d think that geniune inspiration comes from within. The thing is, we are being inspired every day, at every specific moment without knowing it.
The reason why I’m writing a post about it, is because I recently experience something alike. I’m currently in a workshop for packaging design and we have a complete week to brainstorm and explore unknown territory in the packaging business. It’s all fun and games but yesterday I made a startling discovery. For the past week, while working on some ideas, we turned on the radio but barely noticeable, just to have some ambient noise. We were discussing and drawing ideas, constantly bouncing ideas back and forth. Mindmaps and moodboards are up on the wall and we needed a catchphrase. One sentence, bald and strong that would sum up everything we were talking about. Our idea is to get people to explore our beer in a gastronomic way. We started out with some rubbish sentences but eventually, we found it: Experience beer differently.
Yesterday I was talking to a friend of mine while she was driving, the same radiostation as before was playing in the background, there was a commercial and normally I don’t pay a lot of attention to those because they annoy me to hell! But I heard something earlier in that commercial and I listened more carefully. The commercial had a catchphrase: Experience music differently. During our mindmapping and moodboarding that commercial must have played and subconsiously it got stuck there. We could’ve been 100% sure that it was geniune inspiration, a result of bouncing off ideas to one another but now it was just a simple connection to a single commercial.
My bottomline is: we are constantly influenced by different visual or auditive elements that creating something new, is initially nothing more then taking certain elements around us and making a new puzzle with it. So whenever you feel like you have no inspiration, just go on a trip to a place where you haven’t been in ages! I’m sure it’ll trigger something!