This piece was originally conceived as a part of CG set for a commercial spot about hamburgers throughout recent American history. However, the potential also existed for the set to be the stage for a visual exploration in lighting, composition, and cinematography. So the assets were repurposed to try and achieve that goal. The lighting was originally intended to evoke a sense of an old game show stage after hours, think Price Is Right Showcase after the lights have gone down. Although it did evolve, it should still capture that low-lighting feeling.
Loving the atmosphere here and the soundtrack is just amazing. Be sure to check out the full version of Straight Up And Down performed by The Brian Jonestown Massacre! You might recognize this song from Boardwalk Empire, the single most awesome show HBO delivered last year!